Initially founded in 2013 in Amsterdam and shaped as an individual brand, 2paynow started from Cross-Border E-Marketing in the beginning then was later on created during the China Delegation trip together with Dutch Prime Minister on October 2015, as the first Payment and Marketing partner of Alipay in Europe, also the first Social Media Marketing and Payment Partner of Tencent in Europe, 2paynow combined the experience and skills to create the Unified Merchant Platform which allows European brand to have efficient access to the Chinese market through one portal. Until 2019, 2paynow already provided its platform to thousands of merchants in 23 countries and awarded the WeChat Pay’s Europe Excellent Partner 2018 as the only technology partner.